Insights

What We're Observing

Data, patterns, and observations from working with organizations at different stages of AI adoption.

June 2026·8 min read

AI Adoption in Mid-Market Companies: What's Actually Working

Most AI coverage focuses on Fortune 500 experiments or startup demos. The most interesting adoption story is happening in the 10–500 employee range — and it looks nothing like the headlines.

AI AdoptionMid-MarketOperations

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May 2026·6 min read

Measuring AI ROI: The Metrics That Actually Matter

Executives want to know if AI is working. Most teams measure the wrong things — tokens processed, queries answered, models deployed. These are activity metrics, not outcome metrics.

ROIMetricsAI Strategy

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